This article states that the "Dude, you're getting a Dell" campaign starring Steven the Dude moved a lot of product. His likely reward? A pink slip! Will they work that into the commercial? He's making his "Dude, you're getting a Dell" comment to some schlub, and his manager towers over him and says "The vocal minority of hipsters find you unspeakably bourgoise, and so you're being downsized! Piss off!"